there's a better path to growth.
design thinking | new product innovation | customer experience | consumer research | workshops & learning
Today, brands differentiate themselves through their customer focus - because customers demand compelling service and experiences - or else, they'll bolt. And smart companies know a failure to nimbly anticipate and address customer needs is a recipe for competitor disruption.
We help teams of all types create and launch new products, services, and business models that win customers over. We believe (and the S&P proves) that doing right by the customer today translates to greater business value and growth in the long-run.
Whether it's through uncovering profound customer insights, enabling your ideas to take flight, or prototyping a brave new future, together we'll manage the risks and uncertainty inherent in boldly innovating.
There are several ways we can work together. We'd be delighted to craft the right approach for you; but here are a few ideas:
We teach you Design Thinking: human-centered problem solving. How to see your product or service blind spots where your experience is less-than-ideal for your customers (and costing you money). How to cultivate splendid ideas and rapidly test them.
We dare you to give us your most intriguing problems. We'll work alongside your team to frame them and jam out creative solutions. It’s a fun way to learn as you go - and build team capabilities - while making significant progress, quickly.
Can’t spare a team or calendar space for workshops, but have big ideas (or interesting opportunities) nonetheless? We’re happy to step in and do the heavy lifting that garners you essential strategic insights and a passel of actionable steps.
We live Design Thinking every day: We find problems, tinker in the lab, gain insights and sell solutions to industries. We like to gush about our team’s design thinking chops -- feel free to ask us what we’re reading, writing or working on now.
We've worked with some of the most compelling people and brands - including Capital One, SPARK Product Development, The Hard Yards, The Boys & Girls Club of Richmond, The Steward School, and the VCU Brand Center.
meet wonderbolt labs.
(Why You'll Love Working With Us.)
We’re fun humans. And we understand you have some tough challenges. Maybe you need to beef up your innovation muscles or you're embarking on a digital transformation.
Through a maniacal focus on your most critical outcomes, we leverage Human-Centered Design; which means that customers are placed at the heart of the work.
We help you harness your inner creativity and hasten a new future while banishing uncertainty. It's a ton of fun.
We'll look forward to hearing about the challenges worrying you or the moonshots you dream about. In the meantime, we’ll be pondering the problems we see every day. Like poorly designed strollers, the future of retail, and those pesky stickers on fruit.
Founder & Chief Troublemaker
Holly will quickly become someone you want to add to your contacts. Someone you want in your corner, coaching you and asking the tough questions. She loves tapping into quirky human behavior that makes us all unpredictable.
Holly earned degrees in Psychology and Interior Design from Virginia Commonwealth University, and she stays evergreen on modern product strategy practices like customer experience, service design, business model development and Design Thinking.
Holly has studied with Marty Cagan of Silicon Valley Product Group and Alex Osterwalder of Strategyzer. Her own students have numbered in the thousands - from Fortune 100 Product Designers to HR Executives, Non-Profit teams and innovation and marketing Masters degree students.
An effervescent facilitator who enjoys bringing unexpected voices to the forefront, Holly's also a trained interior decorator who loves hikes in Richmond's parks, all dogs and everything vintage.
Photos of Holly are by Chelsea Schmidt Photography.
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